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CONFIDENT COLOUR is a beautifully designed 14-page guide that will enable you to choose and use colour with intention – not guesswork. Create a brand that looks polished, feels aligned and connects instantly with the right people
Your Shortcut to a Standout Brand Palette
Your brand colours shouldn’t just look good - they should be working harder. This guide gives you everything you need to build a palette that feels ALIGNED, REFLECTS YOUR VALUES and RESONATES with the people you truly want to reach. Because a beautiful brand isn’t just about aesthetics - it’s about creating CONNECTION, building TRUST, and growing with PURPOSE.
✔ A COLOUR PSYCHOLOGY OVERVIEW
Understand how emotion and strategy work together to attract aligned clients
✔ CLARIFYING WORKSHEETS
Uncover your brand’s tone, values and messaging before choosing your palette
✔ STEP-BY-STEP PALETTE BUILDER
Create a full, cohesive colour palette that’s emotionally resonant, distinctive and adaptable
✔ REAL-WORLD APPLICATION TIPS
Test your colours across packaging, web, and socials so they work hard everywhere
✔ QUICK PROFESSIONAL FIXES
Common colour mistakes that hold businesses back – and how to fix them
✔ CURATED INSPIRATION AND THEMED EXAMPLES
Designed to spark ideas without overwhelming you
THE BENEFITS
Save time and eliminate guesswork
No more falling down the Pinterest rabbit hole or second-guessing your choices! This guide takes you from confused to confident – with a clear, strategic approach you can revisit again and again.
It will enable you to create meaningful connections
Colour is about more than style, it shapes how people feel about your brand. With the help of psychology, this guide shows you how to choose colours that emotionally resonate and turn browsers into buyers.
Protect your uniqueness in an AI-saturated world
When so many visuals are starting to look the same, your brand needs to stand out for the right reasons. This guide helps you create a palette that reflects you – not a trend, a template or a chatbot.
Hey, I'm Hazel
I'm the face behind Well Designed. I'm a designer and branding expert with over 20 years experience working for huge brands such as Vogue, Revolution Beauty and ASOS. I help businesses to visually connect with their dream clients to increase sales. From strategic logo design to website builds and social media templates, I craft a brand experience that feels premium, polished, and impossible to ignore.
