THE BRIEF - brand identity and website design for an acupuncture clinic
Rose-Neil Acupuncture was already established in Bedford and preparing to open a second clinic in South Kensington. The brand needed to appeal to a more affluent London audience and immediately communicate the expertise, credibility and quality behind the business.
I used research and strategy to understand what this new audience needed to feel before choosing the clinic. Sophisticated typography, a carefully considered colour palette and metallic details made the brand feel more premium, reflecting the quality and expertise behind the business.
MY APPROACH
A refined, cohesive brand that supported the launch of the South Kensington clinic and reflected the quality of the experience Rose-Neil Acupuncture offered. The new identity strengthened its premium positioning while giving the business consistency across both locations.
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brand identity design + pattern design + brand guidelines + social media design + website design & build + stationery
THE RESULT
