THE BRIEF - brand identity and website design for a fitness business
Kerry was already a successful fitness instructor and personal trainer when the pandemic changed how she needed to operate. She wanted to reposition KD Fitness, attract both male and female clients and create a stronger brand for the next stage of the business.
I created a bold, gender-neutral identity with a flexible logo suite, metallic options and a strong visual language. The brand was designed to work across digital channels and physical products, giving Kerry more ways to build recognition as the business grew.
MY APPROACH
The new identity gave Kerry the confidence and flexibility to reposition KD Fitness in a competitive market and attract a broader client base. It also enabled her to fulfil her ambition of launching branded merchandise as the business expanded.
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brand identity design + brand guidelines + social media design + website design & build
THE RESULT
