Claire and Natalie were opening The Graze Kitchen, a new café in the heart of Ampthill. They needed a brand that felt welcoming and contemporary, appealed to a broad audience and helped the business become recognisable in a competitive local market.
THE BRIEF - brand identity and packaging for a café
I created a gender-neutral colour palette and flexible identity that felt fresh without becoming trend-led. Elements already within the café, including the existing wallpaper, were incorporated into the visual direction, creating a cohesive brand without unnecessary additional expense.
MY APPROACH
A recognisable identity that worked across the café, packaging, clothing and signage. The Graze Kitchen quickly established a loyal customer base and a strong local reputation, with a brand that reflected the warmth and quality of the experience.
​brand identity design + packaging design + pattern design + social media icon design
THE RESULT
