THE BRIEF - brand identity and packaging for a gardening subscription brand
Charlie was launching a gardening subscription box for customers who valued quality, care and a more considered experience. The brand needed to feel warm and nurturing, while still looking premium enough to reflect the quality of the product.
I created bespoke letterforms inspired by natural leaf and seed shapes. They are supported by a family of unique patterns to give the brand flexibility beyond the logo, while evoking emotion and building a stronger connection with customers. A warm, elegant colour palette balanced nature and nurture with a more premium feel.
MY APPROACH
A distinctive, flexible brand identity that could work across every customer touchpoint. The patterns were even used on tissue paper inside the subscription boxes, making the unboxing experience another opportunity to build recognition and reinforce the quality of the brand.
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brand identity design + pattern design + brand guidelines + social media icon design
THE RESULT
