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This project was the result of a collaboration with Underpinned, the creative platform for freelancers. My client was their 12k Instagram followers! The brief that they gave me was to create a calming unisex skincare brand aimed at a youthful audience.
THE BRIEF - branding for a skincare company
Nature is known to have a calming influence so I used a landscape image as a primary visual element for the brand. The teal colour palette is believed to be gender-neutral and non divisive, delivering impact but remaining calming.
MY APPROACH
I created a strong base for the brand with a wide range of packaging and social media assets. The colour palette and brand imagery can easily be developed across a website, video content and other channels.
​logo design + packaging design + social media design
THE RESULT
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