Game Face was created in collaboration with creative platform Underpinned and its 12,000 Instagram followers. The challenge was to create a contemporary skincare brand for a younger audience that felt calming, inclusive and genuinely unisex.
THE BRIEF - brand identity and packaging for a skincare brand
Rather than following familiar skincare conventions, I built the identity around the instinctive human connection with nature. A landscape image and strong teal palette created a sense of calm, while giving the brand enough visual impact to stand out in a crowded skincare market.
MY APPROACH
A distinctive skincare brand with a flexible visual identity that could work consistently across packaging and social media, while giving Game Face room to expand into websites, video and future campaigns.
​brand identity design + packaging design + social media design
THE RESULT
