THE BRIEF - brand identity for a homeopathy and holistic health business
Claire wanted to grow her homeopathy practice, reach a wider audience and increase her prices. She needed a stronger brand that reflected the value of her expertise, while making holistic health feel positive, accessible and relevant to a broader audience.
I created a vibrant, uplifting identity designed to evoke feelings of energy, vitality and living well. The flexible colour palette creates different moods through unexpected pairings, while the combination of expressive and refined typography balances personality with credibility. I also developed a conceptual product range to show how the brand could grow beyond the practice.
MY APPROACH
Claire now has a distinctive, confident identity that better reflects the value of her work and gives her the foundations to reach a wider audience and charge accordingly. The flexible visual system also gives Holistic Healing room to grow, including the potential to launch its own product range in the future.
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brand identity design + brand guidelines + business card design + packaging concepts + branded stickers
THE RESULT
